We are all familiar with how easy it is to search online for diamonds. During your searches, you may come across diamonds, which appear to be of the same characteristics, however differ greatly in price. Some may even seem much lower in price than you will find on our site. There are many reasons for this.
Diamonds have many classifications by which they are priced. Traditionally we look for the cut, colour, clarity and the carat weight of the diamond, known as the 4 C’s, as a basis for how much the diamond will cost. With master diamond cutters perfecting their craft and consumers searching for the perfect diamond, these classifications now go beyond the traditional 4 C’s.
Many factors contribute to the varying prices of diamonds and when buying a diamond you may not be aware of what to look for. At Solid Gold Diamonds we like to ensure you are made fully aware of all aspects of buying diamonds.
That is why we have compiled a list of the most influential factors that must be considered when pricing a diamond. No two diamonds are created equal, so it is important to know what you are paying for.