Launch of Perth New Showroom & Studio Workshop

Solid Gold Diamonds - Perth Showroom

Work began back in 2012 to turn a blank canvas within the heritage building at 726 Hay St, into a stunning new showroom and workshop.

With a new layout that includes an Argyle Diamond dedicated area as well as purpose designed sections to make the shopping experience even more enjoyable, we feel this new showroom marks a new standard in jewellery retail shops in the country.

Located on the 1st floor of 726 Hay Street, we’re sure that when you ride up the escalators and take your first glimpse of the showroom you’ll feel like you never want to leave.

“We feel like this is the start of an exciting new chapter for Solid Gold and we hope all our customers, past, present and future enjoy the new showroom as much as we do.”
– Peter Greene

Our official launch of our new showroom and studio workshop took place on 21st August with the stunning array of Argyle’s tender collection of pink and red diamonds on show. As we celebrated our 30th anniversary and the opening of out new premises, we were delighted to be able to showcase Argyle’s stones.

Below is an excerpt of an article from WA today or you can read the full piece on the WA Today website. You can also check our what Perth Fashion Blogger – Ali Sims thought of the evening, read Rayne Embley’s blog and see some more photos on the Canberra Times site.

Lindy Klim and Peter Greene. Photo: Matthew Tompsett

Security was so tight, and the fear of a heist was so strong, guests were locked in to Solid Gold Diamond’s Perth launch as a collection of the world’s rarest diamonds, worth hundreds of millions of dollars, was unveiled on Wednesday night.

The main exhibition at the Hay Street Mall launch was so top secret guests not only had to be pre-approved before the event, but didn’t even know what they were going to see when they got there.

We’ve probably put a dampener on all the fun and publicity,” said Argyle Pink Diamonds manager Josephine Johnson, who said she had fears of a heist “only all the time”.

Seen only before by exclusive business clients in New York, Tokyo and Sydney, Argyle’s tender collection of 64 pink and red diamonds were shown to business and celebrity guests for the first time at the opening of new $3 million Solid Gold Diamonds CBD showroom.

“They’re special because they’re so rare,” said Solid Gold Diamonds founder and chairman Peter Greene.

The showing was a celebration of Solid Gold Diamond’s 30th birthday – something Argyle is unlikely to repeat.

“I could count on one hand how many times we’ve shown the diamonds to the general public,” Ms Johnson said.

“Largely that’s because of security concerns but this is a very special night tonight because it’s our home town and we have a special relationship with Peter that spans over many years.”

The centerpiece of the collection was a 1.56 carat red diamond named “Phoenix”, potentially worth $2.5 million..

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